7 Easy Ways to Use Chatbots for Business Examples

Research shows that customers spend from 20% to 40% more with companies who engage them on social media. This shows that it’s important and profitable to ensure real-time engagement for your visitors. Another advantage of a chatbot is that it can qualify your leads before sending them to your sales agents or the service team. A bot can ask questions related to the customer journey and identify which leads fit which of your offerings.

Businesses of all sizes that need a chatbot platform with strong NLP capabilities to help them understand human language and respond accordingly. Additionally, Haptik offers chatbot analytics to its partners, enabling businesses to learn more about the preferences and needs of their customers. Robotic process automation automates mind numbing back-office work typically handled by outsourcing companies. Since RPA bots deeply integrate with a company’s systems, they can also help chatbots access data and operational capabilities. TechCrunch is another excellent example that utilizes chatbots for their business.

Become a better social marketer.

When it comes to online marketing, you need to have a strategy for acquiring customers. One of the most effective ways to do this is through social media and paid advertising. However, you can’t just put up an ad and expect people to buy from you. Chatbots work 24/7 without complaining or lengthy customer service training sessions.

The personalized approach goes beyond addressing the customer by name; it extends to understanding their needs, offering relevant suggestions, and even predicting their requirements. This breeds a growing need for businesses to deploy conversational AI chatbots across these channels to capture leads, converse with customers to dispel doubts, recommend products, and more. With the large data set they are trained on, AI chatbots can provide highly personalized service, including product recommendations. These can only improve as customers interact, provide feedback, and request for more information. Conversational AI chatbot is a subset of AI chatbots specifically built and trained on Natural language processing and language models like GPT. This training enhances its ability to understand human language, enabling it to interact effectively with business clients, web page visitors, and other customers.

Increased conversions and sales

And, because nothing can ever be that straightforward, you can have hybrid models. With Drift, bring in other team members to discreetly help close a sale using Deal Room. It has more than 50 native integrations and, using Zapier, connects more than 500 third-party tools. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website.

Chatbots never tire or become distracted, unlike human agents who may experience fatigue during extended work periods. The benefits of chatbots shine in maintaining consistent performance, regardless of the time of day or volume of interactions. They tirelessly execute tasks with unwavering attention to detail, ensuring that errors are minimized even during peak activity periods. One of the standout benefits of chatbots for business lies in their ability to create personalized interactions at scale.

Understand your audience and evaluate the communication channels when deciding to use chatbots in your strategy. This will help you prioritize chatbots to use and what messaging service you should opt for. Chatbots can gather the necessary information to provide effective support, especially when they are plugged into your website. For example, when a chatbot asks users why they’re visiting your page, this automated interaction can help customers find what they want and nudge them towards converting. The Sprout Social Index™ shows that more than 23% of customers expect a brand to respond to their query within two hours.

Hence, instead of plunging headfirst into conversation-driven brand communication, take it one step at a time and ensure your foundation is not shakey. One of the common mistakes companies to do when adopting a chatbot is doing so for the sake of adopting one. Doing so for the sake of innovation, without really thinking of the actual value chatbot can bring to the company and its customers.

If you want to simply streamline certain aspects of your customer engagement, such as helping your customers navigate your website or purchase journey, a rule-based chatbot can be helpful. However, if you want to solve complex customer queries, such as a postal and delivery services across regions, a virtual assistant can do the job better. Chatbots designed to understand the context and intent of the user in order to perform more complex tasks are called conversational AI. NLP algorithms in the chatbot identify keywords and topics in customer responses through a semantic understanding of the text. These AI algorithms help the chatbots converse with the customers in everyday language and can even direct them to different tasks or specialized teams when needed to solve a query.

• This dynamic role of chatbots as feedback collectors is their contribution to continuous improvement in customer satisfaction.
• Also, for the most enticing part, the said chatbot app may increase engagement by knowing the customer’s particular order preferences.
• Pick a ready to use chatbot template and customise it as per your needs.
• You can use information like this to improve your chatbot marketing strategy moving forward and ensure there is a balance between the human element and automated responses.
• Chatbots like Botbot.AI can help organizations enhance the enterprise onboarding process by revealing insights from candidates’ conversational data.

Chatbot agencies that develop custom bots for businesses usually drive up your budget, so it might not be a good value for money for smaller businesses. You can also publish it on messaging channels, such as LINE, Slack, WhatsApp, and Telegram. So, you can add it to your preferred portal to communicate with clients effectively. Its Product Recommendation Quiz is used by Shopify on the official Shopify Hardware store. It is also GDPR & CCPA compliant to ensure you provide visitors with choice on their data collection. You can also contact leads, conduct drip campaigns, share links, and schedule messages.

Chatbots are also available 24/7, so they’re around to interact with site visitors and potential customers when actual people are not. They can guide users to the proper pages or links they need to use your site properly and answer simple questions without too much trouble. A virtual assistant can automate repetitive tasks and save time and money you’d otherwise spend on your human agents. Additionally, natural language processing (NLP) and artificial intelligence contribute to a better user experience and higher customer satisfaction. Last but not least, your own chatbots will bring more qualified leads and increase conversion rates. Chatbots had a humble start as computer programs that used keywords and pattern matching to respond to users’ questions based on a pre-written script.

• You can pay $10 monthly to add five more bots or active flows or $25 per month for an extra 25,000 interactions.
• You can find chatbots specific to the platform your audience prefers or multi-channel bots that will speak across platforms from one central hub.
• One of the best ways to find a company you can trust is by asking friends for recommendations.
• For example, let’s say you have a gift box business with different packages for a variety of occasions.
• Make the most of your free Google Business Profile (formerly Google My Business) to get more visibility, traffic, and customers.

Chatbots can respond immediately to visitors’ inquiries, offering information assistance or guiding them through the website. This not only helps in retaining visitors' attention but also collecting valuable data for lead generation. The benefits of chatbots in feedback collection also tie into your commitment to transparency. By openly inviting feedback, your business demonstrates a willingness to evolve and adapt based on customer insights.

Twitter chatbots are a great way to respond to customers in a timely manner, manage commonly asked questions and automate certain actions. Once you’ve finished the above steps, you’re ready to push your first chatbot live. Monitor users as they interact with your bots to make sure there are no leaks in journeys where customers consistently get stuck.

Read more about Chatbot For Businesses here.